CONVERSION. LET’S INCREASE YOUR REVENUES.
GET DATA DRIVEN STRATEGY THAT
GENERATES TRAFFIC AND CONVERTS VISITORS.
THE RULES OF ENGAGEMENT
First we come up with our strategy, define the long term goals and decide how we will collectively measure success. We need to understand which parts of the business are under performing and why.
We dig to identify each source of traffic, what your key landing pages are and where your users are clicking through to next. We start with off-site, top of the funnel engagement, follow your users through to their last step of a thank you page and everything in between. We plug holes and add value with simple optimized changes such as a “refer a friend” program or an effective email auto-responder sequence.
Once a level of traffic is established (5,000 per month minimum), we study and collect data on why they may not be converting. Following a pot of coffee and a lengthy visit in Google Analytics, we identify user experience problems and gather data on your visitors objections.
We study your competitors, expert commentators as well as customer conversations on social media and review sites. With this inspiration in our back pocket and a solid understanding of your core strengths, we explore possibilities to increase your brands positioning.
FINDING THE MONEY
Presenting the right content at the right time in the buying cycle is essential in maximizing conversion. We start by articulating your buying cycle to match up the presentation of your digital assets.
IT’S MUCH EASIER TO DOUBLE YOUR BUSINESS BY DOUBLING YOUR CONVERSION RATE THAN BY DOUBLING YOUR TRAFFIC.
— Jeff Eisenberg
Go big or go home is not out of place here. Meek gets meek. Bold gets bold. Option #2 gets bigger change and larger returns in a shorter timeframe. You can’t argue with statistics and let’s face it, there’s nothing sexy about meek.
DESIGN FOR THE WIN
Design, split test, measure. Repeat. And again. And possibly again. Then we move the winning version in its rightful place of control.
SHARE THE WEALTH
When it works, scale it. With a successful test under our belts we start leveraging digital, social media and offline media.
DO YOU WANT TO LEARN MORE?
Drop us a note to email@example.com or give us a call to (604) 970 – 7516.